Rings, bracelets, pendants, crowns.
thousands years. It is impossible to count how many died in caused by clash of views on order of things and representation of higher deity of deities on our planet. Horsemen of Apocalypse offers you a way to signify your step forward in the direction of syncretically peaceful balance in the world of violent clashes of visions – a coexistence ring, featuring 7 sides of our diverse societies summing up together into one humanity on the Earth. Judaism, Christianity, Islam, Buddhism, Atheism and Confucianism were chosen by us as representatives of world’s most widespread religions and spiritual teachings to be carved on one ring together for the first time. We have also left one side blank as the history of the world is going on and you should always be aware of possibility to be witnessing a rise of another holy revelation. And you can always choose the side or the sides visible to the viewers from the top and the bottom of your finger in this perfectly equal-parted ring.
The ring is casted from .925 sterling silver in Belgium via 3D printing technologies with the highest precision and accuracy to the details, eliminating the slightest probability of imperfections.
Signature “Aut Caesar, aut nihil” Ring
“Either Caesar, or nothing” – that was the way in which Cesare Borgia, one of the most prominent representatives of wealthy and influential Italian family of Renaissance period, Borgia familia, put his devotion to uncompromising approach in his political career. Being an inspiration of the demiurge of political science Niccolo Machiavelli, he left an indisputable mark in history of politics as an art and exquisite technique of political power engineering. The ring features the signature of the brand – bold OF symbol, which meaning is multiple: apart of preposition, it is sword and shield; attack and defense. “It looks a little dangerous” - that is the comment you are likely to receive from astonished person seeing the ring first time on your hand. “horsemen” and “apocalypse” are surrounding the symbol from two sides, creating several layers of volume and enriching aesthetic impression of the design, while Cesare Borgia’s motto is carved on the top of the ring in signature Horsemen of Apocalypse font. The ring is casted from .925 sterling silver in Belgium via 3D printing technologies with the highest precision and accuracy to the details, eliminating the slightest probability of imperfections.
Signature “audentes fortuna iuvat” Ring
“Fortune favors the bold” – was coined by Virgil in Aeneid X, 284. A supportive motto for self-determined, self-assured individuals ready for enormous and unique challenges ahead and having no fear of taking a risk when the circumstances call for it. Allegedly, it was final words of Pliny the Elder before he left the docks at Pompeii to rescue people from the eruption of Vesuvius in 79. The ring is representing the signature of Horsemen of Apocalypse – OF symbol, curved around the finger in the most elegant way. It looks as it dropped on your finger as melted silver and solidified in a beautiful design on it directly. The versatility of the design and the shape of the ring gives you opportunity to choose the way it appears in front of yours and external viewers sight. The ring is casted from .925 sterling silver in Belgium via 3D printing technologies with the highest precision and accuracy to the details, eliminating the slightest probability of imperfections.
"Semper" signature pendant
Semper eadem (“always the same” – latin) was a personal motto of Elizabeth Tudor, arguably one of the most magnificent monarchs in the world history and vivid promoter of symbolic resource in politics. Her personal image and style significantly influenced her epoch not only in England, but in a whole Europe. Being famous for exquisite diplomatic skills and rapid changes of temper, she was constant and devoted to her values. Semper in motu (“always in motion” – latin) – authorless wisdom, highlighting importance of constant change and adaptation to changing environment in order to survive and stay competitive. Unity of these seemingly contradicting wisdoms is representing bold and brave life concept: being constantly sincere in principles and being always true and faithful to your inner self (“Semper eadem”), at the same time evolving flexibility in mind and skills via constant learning and self-development (“Semper in motu”).
The pendant is casted from .925 sterling silver in Belgium via 3D printing technologies with the highest precision and accuracy to the details, eliminating the slightest probability of imperfections.
We see perspective in contemporary fashion development as a fusion of three core characteristics.
Fashion is a form of art and art is everything that pleases our eye in the natural feeling for beauty and harmony. We rely on fashion as a source of preservation, re-invention and revolutionising visual elegance and grace, bringing forward the understanding of concepts such as “beautiful”, “harmonic”, “essential”, “timeless” and “priceless”. In our works a balanced approach in using the old and the rediscovered new with a touch of unseen progressive futurism lays a foundation for the creation of culturally enriching and forward-looking designs.
The modern society is dictated by technological progress that enables people to unveil the limitless potential of their imagination and creativity. The advancement in the fields of wearable tech, gadgets and smart fabrics is changing how we interact with our surroundings, and it would be a folly for the fashion industry to ignore this trend. We aim to foster a collaboration between art and science, which is intended to result in the creation of incredibly beautiful, trendy and smartly functional garments, clothing and accessories.
Fashion has a strong potential of being a tool for the identity and development of an individual as well as for education and politics. We infuse philosophy, history, politics and visual arts into our designs. We believe that fashion (apparel and accessories) is capable of playing a role of an emotional armour of references for reflective individuals.
Why, how, where and by whom it all had been started.
Fashion, in many cases, lacks a reference point and roots. Aesthetics and beauty, which are nowadays common among the majority of designers, do not need an elaborate interpretation. The yet speeding up cycles of the fashion market dictate the necessity of a very practical approach to design – it should be instantly liked by the potential buyer. We think this approach, if happens to be totally leading, impoverishing fashion as art and a language of interpretation of much more than a certain mood of a particular designer, balanced by somewhat as analysis of already going on trends. We believe that fashion can do much more than that and be a meeting point of craftsmanship, art, innovation, philosophy of beauty and aesthetics. It is a powerful tool of communication and transmission, influential soft power.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening” – said ingenius Coco Chanel.
With this approach in mind, we came to crystallisation of our vision into Horsemen of Apocalypse.
Horsemen of Apocalypse, if to so to speak in the language of definitions, are the infamous four riders from the Christian Hell – namely War, Conquest, Famine and Death. They were meant to draw the line of human existence at the point where God would not be able to bear it anymore. Despite of using this name and the symbols of riders, we put into this a different meaning. Horsemen of Apocalypse are our vivid representation of intolerance towards short-sightedness and non-reflectiveness. Our motto is “reflect, or they come” – and our mission is to raise awareness of as many people as possible about importance of self-evolvement, reflection, searching for answers themselves rather than follow ready-made, manipulative answers by the other.
As symbols, Horsemen of Apocalypse are reminding about inevitability of harshest judgement for those who often practice judging others. The Four are neither negative, nor positive heroes for us: they are just bright and vivid symbols of the consequences of being not reflective, intolerant, unwise, short-sighted, limited.
A symbol cannot be one-sidedly interpreted, and its solemnly one-dimensional interpretation is the source of numerous follies and lethal misunderstandings, which we observe around the world every single day since the beginnings of the society. We are certain that everyone has to be empowered to collect his or her own universe of meanings using cultural heritage and references accumulated by the humanity through its long history.
There is a certain, significant amount of irony in our aesthetics.To overcome your fear, you need to learn to sincerely laugh about its cause. We believe, that through witty irony you can tell things which need to be voiced and expressed, but cannot be due to excessive political correctness. We believe that it causes us all a lot of stress, misunderstandings, pain and even costs many lives. We believe, that richness of human semiotics and symbolism, collected through ages of cultural heritage accumulation, used in a right way might serve a cause of widening the minds of even the most stubborn. In our designs, we use numerous references to humanity’s culture: political and science history, art and philosophy, religions and theories of universe.
Horsemen of Apocalypse was created for people, who are determined in personal self-development and would never be satisfied with what they have received fully. We create for people who instantly learn, educate and develop. It is aesthetics for brave, reflective, smart, in a way witty and ironic people, gifted with a decent sense of humor. They see and feel zeitgeist and trends, but have deep respect for gift given us by the past. They are cosmopolitan, open-minded and respectful. They believe in continuity and path dependence. They are intolerant towards only one thing – intolerantness. They question everything. They are social, easy fitting in any group, but still keeping a distance of a certain longevity from any of them. Many might call them snobbish and pretentious, but they know that source of it is jealousy. All in all, Horsemen of Apocalypse are for those, who manage and influence trends rather than blindly follow something that is given.
An uncompromised perfection and attention to detail is crucially important for us and is incorporated into the DNA of Horsemen of Apocalypse. Any piece or design we produce is a whole. This is achieved when the production quality, material, design, aesthetics, philosophical reflection, semiotics and symbolism in a design are flawlessly orchestrated into an intricate, heavenly symphony. We are committed to technological progress and use for our production and designing processes the latest technologies to ensure harmony of old and new. We are aesthetic, hi-tech and narrative.
Horsemen of Apocalypse was initiated in late 2011 in Paris by Finnish computer programming guru Timo Tuominen (based in Berlin) and Russian creative strategist and political consultant Denis Maksimov (based in Brussels). Thriving to create pieces we felt the world lacked we began with conceptual prints on clothing, engraved with experimental and destructive processes. This resulted in the first non-commercial collection, Angry Dead Birds, which, while a seemingly witty play of words, was a depiction of extinct species of birds.
From contemporary menswear the brand quickly diverged into other directions, becoming more a definition of ideology and aesthetics rather than an aspiring clothing manufacturer. The original concept of producing all buttons and clasps in silver evolved first into pendants and later into all-encompassing jewelry. While Horsemen of Apocalypse did not abolish clothing from its catalogue, the focus was for the moment shifted to pursue the perfection of all metal.
We regard fashion as a composition of soft power, technological progress and art, represented in physical products of wearable designs. Fashion has enormous education and development potential, which is bullied now by the process of speedy commercialization of the industry, praising “fashion fast foods”. In the age of wearable hi-tech and limitless access to information and education sources, fashion can play significant role in making people’s lives smarter, richer and comfier, while becoming even more profitable as an industry. Our ultimate aim is to marry beautiful aesthetics, advantages of functionality provided by the technological progress and meaningful narrativity of designs, turning clothing and accessories into emotional armour.
You are what you wear
Every piece of design we produce we treat as an object of art, filled with inspiring references. As Oscar Wilde put it: “One should either be a work of art, or wear a work of art”.
Fashion is art
One of the most widespread and practical iteration of it.
Ultimate quest for beauty
The purpose of art is to define beauty in big things of the age, said Margaret Bourke-White. The purpose of fashion, as a subdivision of art, is to hit the golden ratio of zeitgeist between practicality and a prime of haute couture.
Fashion is power and influence
Fashion has incredible soft power potential to influence people through materialisation of ideas for making world change.
Uncompromised perfectionism and timelessness
A true luxury is timeless, which has to be ensured with quality of materials, execution and impeccable design.
Fashion is intelligence
Fashion should have a stronger intellectual edge in parallel with visual appeal, promoting knowledge, ideas, defending values and pushing people to be more reflective.
Message from within to without
Clothing and accessories as single pieces or composition of designs bear meanings and messages, which are helping to create a certain mood and inspiration for the bearer (your “emotional armour”) and influence perception by the outside viewers.
Fashion is a visual diary of humanity
Fashion is capable of fusing humanity’s rich historical heritage with visions of future; by doing that, fashion is playing a role of provider of humanity’s continuity.
Collection of wisdoms, thoughts and ideas that are incorporated in our designs.
audentes fortuna iuvat. (latin)
“Fortune favors the bold” - Pliny the Elder before he left the docks at Pompeii to rescue people from the eruption of Vesuvius in 79. Luck is not coming to those who sit and wait - it has to be won over and captured.
Aut Caesar, aut nihil. (latin)
“Either Caesar, or nothing” - quote by Cesare Borgia, one of the most prominent representatives of wealthy and influential Italian family of Renaissance period, Borgia familia, representing his uncompromising approach to politics. Being an inspiration of the demiurge of political science Niccolo Machiavelli, he left an indisputable mark in history of politics as an art and exquisite technique of political power engineering.
Auri natura non sunt splendentia plura. (latin)
"All that glitters is not gold". The proverb has a long history and the earliest form is thought to have come from Alanus de Insulis or Alain de Lille, a French monk of the 12th century. It also famously used in Shakespeare's "Merchant of Venice":
"...There is a written scroll! I'll read the writing.
All that glitters is not gold;
Often have you heard that told:
Many a man his life hath sold
But my outside to behold..."
Nearly all men can stand adversity, but if you want to test a man's character, give him power. (Abraham Lincoln)
Power corrupts, and absolute power corrupts absolutely. (Lord Acton)
Qu'on me donne six lignes écrites de la main du plus honnête homme, j'y trouverai de quoi le faire pendre. (Armand Jean du Plessis, cardinal-duc de Richelieu et de Fronsac)
To live is the rarest thing in the world. Most people exist, that is all. (Oscar Wilde)
Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation. (Oscar Wilde)
Truth is the question of standpoint and mystery is only interesting if no one delivers it away. (Karl Lagerfeld)
To be a king and wear a crown is a thing more glorious to them that see it than it is pleasant to them that bear it . (Elizabeth I)
There are three classes of people: those who see, those who see when they are shown, those who do not see. (Leonardo da Vinci)
It is always easier to fight for one's principles than to live up to them. (Alfred Adler)
The problem with winning the rat race is you're still a rat. (Lily Tomlin)
Never give a sword to a man who can't dance. (Confucius)
Horsemen of Apocalypse commences a continuous art project “Contemporary Muses”, devoted to exploration of connection between past, present and future through philosophy, religion, ideas and beauty interconnected and interpreted via language of certain spaces, enforced by modern artistic geniuses. It is devoted to praise importance of enlightenment, reflection, study of the past and future.
First photo project - “The Power of Music” - features renown violinist Iskandar Widjaja on the set of the inside wall of the Pergamon Altar and the Ishtar Gates. The power of artistic genius is inbuilt into the struggle of Gigantomachy, where Iskandar, as modern Hercules, parts with Olympians in defeating Giants. In the end, he emerges victorious at the Ishtar Gates - the symbol of greatness of the Ancient World.
Horsemen of Apocalypse jewelry, Dandy of the Grotesque clothing and 18th century violin and bows are the defenders’ weaponry and armor against the darkness.
This is an allegory to eternal struggle between beautiful, open, meaningful against soulless, narrow, senseless.
The set is produced in Berlin, in March 2013.
Model - Iskandar Widjaja
Concept & Art Direction, Styling - Denis Maksimov
Photography - Alina Rudya
Design Direction - Timo Tuominen
Jewelry - Horsemen of Apocalypse
Clothing - Dandy of the Grotesque
All rights reserved (c) Horsemen of Apocalypse UG